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If it weren't for its smaller market cap, this footwear company would be on the list of Dividend Aristocrats.
When it comes to investing and trading there really is only one thing that matters - return on capital. Everything else is secondary.
The company has reportedly been seeking large revenue cuts for some of the new services it's expected to unveil on Monday, and also reportedly has aggressive bundling plans.
The question to ponder is whether the problem Friday is a longer-term issue or not.