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  1. Home
  2. / Investing
  3. / Consumer Staples

Nostalgic for Ball? Invest in It

The jar maker's chart looks tempting.
By BRUCE KAMICH
Jun 27, 2017 | 08:56 AM EDT
Stocks quotes in this article: BLL, AAPL, FB

Ball Corp. (BLL) is a household name. Not quite like Action Alerts PLUS charity portfolio holdings Apple (AAPL) or Facebook (FB) , but households have used Ball jars and products for decades. You probably can find them somewhere in your house or garage or basement, or your parent's house in the back of the pantry. Think Norman Rockwell.

That's enough nostalgia for a Tuesday -- we are here to find investment ideas, so let's dig into the charts and indicators.

In this daily bar chart of BLL, above, we can see that prices are above the rising 50-day moving average line and above the rising 200-day average too. Earlier this month, the 50-day average line crossed above the 200-day line for a bullish golden cross. This buy signal is typically late, but can be profitable when trends persist.

The daily On-Balance-Volume (OBV) line shows a positive slope the past 12 months, suggesting slightly more aggressive buying. The Moving Average Convergence Divergence (MACD) oscillator is in bullish territory above the zero line and looks poised for an upside (bullish) crossover.

In this weekly bar chart going back three years, above, we see that prices are above the rising 40-week moving average line. The weekly OBV line shows more dynamic movement than the daily chart, and has been strong since early 2016. The weekly MACD oscillator is firmly in a bullish set-up.

In this Point and Figure chart of BLL, above, we can see a very long and durable uptrend.

Bottom line: I would go long BLL here, risking a close below $40.

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TAGS: Investing | U.S. Equity | Consumer Staples | Markets | Consumer | How-to

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Ketchup? Check. Jelly? Check. Beer? Of Course. Let's Go Get Some Staples

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Names like J.M. Smucker and Kraft-Heinz may seem dull, but they provided needed stability in this kind of market. Let me show you why it's time to get back to the basics.

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