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  1. Home
  2. / Investing
  3. / Technology

Looking for Quick Turnarounds

Rubicon Project and Lumenis could pop.
By TIMOTHY COLLINS
Jun 19, 2014 | 11:28 AM EDT
Stocks quotes in this article: RUBI, LMNS

This is one of those days where the market feels "redder" than the indices are portraying. The SPDR S&P 500 (SPY) has achieved that $196-$197 zone again, which was a measured move from an earlier chart. This is the second go at that level. I thought the first one might be the cap, but here it is again. A second rejection at this level might embolden the bears a bit. It would clearly define a stop level should you want to take a shot on the short side.

The nice round number of $200 may beckon some, although I would certainly expect a quick rejection from that level simply because it is a round number. Sure, it is a pure psychology call, but it is in our nature to sell or stop on round numbers.

And there is nothing better than to use one of the $100s or 1,000s to sell. So, whether it is SPY $200 or 2,000 on the S&P 500, expect it to happen. I wouldn't expect a huge hit, but a 2% or 3% quick pullback would make sense.

I am still looking for some names that aren't extended and might offer a quick turnaround pop should the market momentum continue. Two names on the list this morning are recent issues: Rubicon Project (RUBI) and Lumenis (LMNS).

RUBI is certainly my preferred name at the moment. The company deals with automated advertising via a cloud-based application that matches ad buyers and sellers in real time. It has the magic word "cloud," which will draw in some momentum traders.

Rubicon Project (RUBI) -- Daily
Source: StockCharts.com
View Chart » View in New Window »

When we pair that potential with the breakout on the chart today, I think a move back into the $17-$18 area is very possible in the next three to six months. While I could see treating this one as a scalp or a one-to-three day swing trade, I would prefer to use it as a longer-term position.

By going longer term, I'll take a smaller position, but I can give my position a stop all the way down at $11.60. This should allow me to get through some of the potential intraday or day-to-day volatility on the name. I might consider a pullback to $12.75 to add some more to the trade, but I will maintain the same stop.

As far as medical equipment name Lumenis is concerned, I want to see the stock close above $9.40. I would be willing to grab some shares between $9.40 and $9.50 intraday as well. If I were to do buy based on the intraday move rather than the close, then the stop would be on a close below $9.00.

Lumenis (LMNS) -- Daily
Source: StockCharts.com
View Chart » View in New Window »

Again, I would prefer to take a longer-term swing trade on this trade, as I could use $8.35 as a stop on the downside and look for the upper $11s as a profit target. This would provide a similar risk-return to the RUBI trade. I do believe this one is still a few days away from being a buy, but momentum is starting to pick up. LMNS will be near the top of my watch list.

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At the time of publication, Collins was long RUBI.

TAGS: Investing | U.S. Equity | Technology

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