One has to respect Amazon (AMZN) a little bit for its competitive spirit and desire to do everything it can to crush rivals and generally, make their lives hell.
The digital beast is employing robots, or bots as coders call them, to thwart rivals such as Walmart (WMT) from tracking product price changes on its site, reports Reuters. This is a huge deal, and one that is potentially seriously disruptive to companies of all kind that compete with Amazon.
Most big retailers tend to rely on computer programs to "scrape" price changes on Amazon. When Amazon changes a price, competitors will often follow suit in order to not risk losing a sale. So if there is no scraping of Amazon's site each millisecond, competitors lose sales -- it's that simple.
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Side note that Wall Street analysts tend to employ their own scraping models on Amazon to track price changes and how they may impact the company's profit margins, and those at others in their coverage universe.
This is one of many examples of why you pay up to own Amazon's stock. Even at 83x forward earnings, the company just refuses to be beaten.
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