• Subscribe
  • Log In
  • Home
  • Daily Diary
  • Asset Class
    • U.S. Equity
    • Fixed Income
    • Global Equity
    • Commodities
    • Currencies
  • Sector
    • Basic Materials
    • Consumer Discretionary
    • Consumer Staples
    • Energy
    • Financial Services
    • Healthcare
    • Industrials
    • Real Estate
    • Technology
    • Telecom Services
    • Transportation
    • Utilities
  • Latest
    • Articles
    • Video
    • Columnist Conversations
    • Best Ideas
    • Stock of the Day
  • Street Notes
  • Authors
    • Bruce Kamich
    • Doug Kass
    • Jim "Rev Shark" DePorre
    • Helene Meisler
    • Jonathan Heller
    • - See All -
  • Options
  • RMPIA
  • Switch Product
    • Action Alerts PLUS
    • Quant Ratings
    • Real Money
    • Real Money Pro
    • Retirement
    • Stocks Under $10
    • TheStreet
    • Top Stocks
    • TheStreet Smarts
  1. Home
  2. / Investing
  3. / Financial Services

Beleaguered Banks Bounce Back

It's time to stop selling the banks and to start buying them.
By JIM CRAMER Mar 01, 2012 | 11:08 AM EST
Stocks quotes in this article: C, JPM, BAC, WFC, USB, GS, GS, STI, FHN, BBT

What if the banks are really back? What if they begin to get revenue growth? What if they can control expenses? What if they are actually able to raise some fees? What if some of the big black eyes are now vanishing?

Do you know that every single one of those traits have been on display today? It was a show of firepower for this beleaguered group that shows there's some hope for a next leg of rally based on these well-behind-the-market stocks.

This morning Citigroup (C) raised its target for JPMorgan Chase (JPM). The reason? Expense control.

When was the last time you heard that you can rein in the expenses at these places beyond firing people? But the bonuses are down across the board, down 14% last year alone and there is such a surfeit of talent out there that I don't see bonuses roaring back any time soon.

How about Bank of America (BAC) putting through some new fees to recoup the cost of the modern-day customer who wants more and wants it now? The last time Bank of America tried to raise fees, it was an ignominious failure, and it made us feel that it just can't happen. We then chose not to even think it could happen because of what amounted to a social media uprising. Now it looks like Bank of America has figured out a way to get away with it.

If the fees stick, I can't even imagine how much money the company can make or how much Wells Fargo (WFC), JPMorgan Chase and U.S. Bancorp (USB) could take in with a fee jump. I thought fees would have been raised already to offset all of the new demands and costs tacked on for banks. Now it seems to be happening.

How about the fact that Goldman Sachs (GS) got a notice from the government about a civil investigation of the way that the firm sold mortgage bonds? There was a time when we would have seen Goldman Sachs open sharply lower and stay lower. Not this time, the stock's rallying. It's now trading above tangible book value and is breaking out.

Or consider that there's loan growth for the first time in ages, particularly commercial real estate loan growth. That's been a real weakness in this economy but now it seems to be happening. That's where a lot of money can be made for banks -- particularly the regionals such as SunTrust (STI), which Action Alerts PLUS started buying for my charitable trust, First Horizon National (FHN) and BB&T (BBT), franchises that need the revenue growth that comes from commercial loans to power their stocks higher.

Finally there's the prospect (at last) of homes no longer sinking in value. We got some data today that show foreclosure sales starting to drop as a percentage of sales. Foreclosure sales have kept a lid on prices. You clear them up, then the vast inventory of homes that this group owns can finally be marked up, not down, and the vast resources that have been devoted to foreclosures might actually diminish.

This group is underowned. It is hated. The time may be coming when both trends reverse and you can make more than just the tiny incremental gains we have had so far. In short: Stop selling the banks; start buying them.

Get an email alert each time I write an article for Real Money. Click the "+Follow" next to my byline to this article.

At the time of publication, Action Alerts PLUS, which Cramer co-manages as a charitable trust, was long JPM, USB and STI.

TAGS: Investing | U.S. Equity | Financial Services

More from Financial Services

What AIG's Charts Say About the Stock Ahead of Earnings

Bruce Kamich
Aug 8, 2022 2:03 PM EDT

The stock just tested the underside of the declining 50-day moving average.

Bearish Bets: 3 Stocks You Really Should Consider Shorting This Week

Bob Lang
Aug 7, 2022 10:30 AM EDT

These recently downgraded names are displaying both quantitative and technical deterioration.

I'm Banking on a Play in B. Riley Financial

Bret Jensen
Aug 7, 2022 7:30 AM EDT

Let me show you a covered-call setup in this investment management and financial services company.

Here's Why Apple Has Me Nervous About the Stock Market

Bruce Kamich
Aug 4, 2022 11:36 AM EDT

You may recall what I recently wrote about Costco.

SoFi Soars on Earnings: What's Next for the Stock?

Bruce Kamich
Aug 3, 2022 12:30 PM EDT

A fresh look at the charts is needed.

Real Money's message boards are strictly for the open exchange of investment ideas among registered users. Any discussions or subjects off that topic or that do not promote this goal will be removed at the discretion of the site's moderators. Abusive, insensitive or threatening comments will not be tolerated and will be deleted. Thank you for your cooperation. If you have questions, please contact us here.

Email

CANCEL
SUBMIT

Email sent

Thank you, your email to has been sent successfully.

DONE

Oops!

We're sorry. There was a problem trying to send your email to .
Please contact customer support to let us know.

DONE

Please Join or Log In to Email Our Authors.

Email Real Money's Wall Street Pros for further analysis and insight

Already a Subscriber? Login

Columnist Conversation

  • 09:24 AM EDT PETER TCHIR

    Jobs Report Reaction: Incredibly Strong, But Questions to Ask

    An incredibly strong July jobs report. Not only d...
  • 08:54 AM EDT JAMES "REV SHARK" DEPORRE

    This Weekend on Real Money

    The Secret to Dealing With FOMO
  • 03:51 PM EDT REAL MONEY

    AMD Second-Quarter Earnings Live Blog

    Real Money's Eric Jhonsa covers 's second-quarte...
  • See More

COLUMNIST TWEETS

  • A Twitter List by realmoney
About Privacy Terms of Use

© 1996-2022 TheStreet, Inc., 225 Liberty Street, 27th Floor, New York, NY 10281

Need Help? Contact Customer Service

Except as otherwise indicated, quotes are delayed. Quotes delayed at least 20 minutes for all exchanges. Market Data & Company fundamental data provided by FactSet. Earnings and ratings provided by Zacks. Mutual fund data provided by Valueline. ETF data provided by Lipper. Powered and implemented by FactSet Digital Solutions Group.

TheStreet Ratings updates stock ratings daily. However, if no rating change occurs, the data on this page does not update. The data does update after 90 days if no rating change occurs within that time period.

FactSet calculates the Market Cap for the basic symbol to include common shares only. Year-to-date mutual fund returns are calculated on a monthly basis by Value Line and posted mid-month.

Compare Brokers

Please Join or Log In to manage and receive alerts.

Follow Real Money's Wall Street Pros to receive real-time investing alerts

Already a Subscriber? Login