• Subscribe
  • Log In
  • Home
  • Daily Diary
  • Asset Class
    • U.S. Equity
    • Fixed Income
    • Global Equity
    • Commodities
    • Currencies
  • Sector
    • Basic Materials
    • Consumer Discretionary
    • Consumer Staples
    • Energy
    • Financial Services
    • Healthcare
    • Industrials
    • Real Estate
    • Technology
    • Telecom Services
    • Transportation
    • Utilities
  • Latest
    • Articles
    • Video
    • Columnist Conversations
    • Best Ideas
    • Stock of the Day
  • Street Notes
  • Authors
    • Doug Kass
    • Bruce Kamich
    • Jim Cramer
    • Jim "Rev Shark" DePorre
    • Helene Meisler
    • Jonathan Heller
    • - See All -
  • Options
  • RMPIA
  • Switch Product
    • Action Alerts PLUS
    • Quant Ratings
    • Real Money
    • Real Money Pro
    • Retirement
    • Stocks Under $10
    • TheStreet
    • Top Stocks
    • Trifecta Stocks
  1. Home
  2. / Investing
  3. / Consumer Discretionary

The Daily Dose: No Time for Heroes

When the economy sends negative signs, get out of the way.
By BRIAN SOZZI Feb 26, 2014 | 12:00 PM EST
Stocks quotes in this article: WMT, HD, TGT, SHLD, OC, DKS

It has been a fun week-plus working with TheStreet's flagship site, morphing into some of multimedia beast that does videos from graveyards and snaps photos of dangerous machines at Home Depot (HD) and Lowe's (LOW).

One byproduct of all this work is that I now talk in bullet points, even doing do at a dinner with my friend. Not normal, but upon deeper reflection, it makes sense. Cut right to the point, remove all useless filler. 

Overall Market View

  • Don't be a hero. The economy is sending you negative signs, the latest being consumer confidence. The concerning aspect has to do with expectations. We as consumers buy stuff on expectations. If you were an intelligent investor, you would pay attention to them and seek to profit accordingly.
  • Now is the time to drill into the heart of companies. Don't try to pick the next hot social media stock or the next Tesla Motors (TSLA) after a Consumer Reports study or an investment-bank upgrade. Lower-quality companies are driving this most recent stock rally, and that means we are reaching a period of investor recklessness. In a period of investor recklessness, you the intelligent investor should be very keen on finding companies that could shock the market over the next three quarters.

Completely Random Stock Picks

  • Dick's Sporting Goods (DKS): My firm, Belus Capital Advisors, upgraded this stock on Tuesday, sending the shares up 3% on the day. We see three catalysts: wearable-device pop-up shops, an apparel battle between Nike (NKE) and Under Armour (UA), and more productive sales floors.

  • Sears Holdings (SHLD): This is a call for experienced investors only. We continue to rate the stock a Sell. The catalyst: more shockingly bad results in 2014 that call into question the survival of the company.

  • Owens Corning (OC): I liked the comments from Home Depot's management on Tuesday on its earnings call, saying that the company's core business is solid. This reaffirms my opinion that we could get a springtime boom for remodeling-related products. Owens Corning is coming off a good quarter in its key insulation category, and I have noticed more floor space for its products at home-improvement retailers. 

The Bottom Line on Target

Here is something you may not know but should know: Target (TGT) is failing in Canada. The company entered Canada with all sorts of bravado that it could do in Canada what it has done in the U.S.

Boy, has Target been wrong, incurring a whopping $600 million in operating losses in 2013. Target continues to sell the hope to investors on its Canadian potential by saying it is fixing problems, such as persistent out-of-stocks and poor price perception. However, my sources on the ground in Canada are telling me, and showing me digitally, a completely different story.

Here is some new intelligence:

  • Target remains badly out of stock in traffic-driving food, consumables, and basic apparel. Employees continue to be slow in taking merchandise from the stockroom to the sales floor.

  • Target is failing at imposing its will on consumers. Canadian consumers continue to view Target as an expensive and confusing place to shop.
  • Wal-Mart (WMT) has gotten even sharper with its merchandise prices, stomping on the neck of Target while it tries to right its own sinking shop.
Get an email alert each time I write an article for Real Money. Click the "+Follow" next to my byline to this article.

At the time of publication, Sozzi had no positions in stocks mentioned.

TAGS: Investing | U.S. Equity | Consumer Discretionary | Stocks

More from Consumer Discretionary

Logitech Could Decline Further From Here

Bruce Kamich
Jan 20, 2021 8:50 AM EST

A stock that declines in the face of what appears to be bullish news tells us something.

Boot Barn Gets a Quant Upgrade: Do the Charts Fit?

Bruce Kamich
Jan 19, 2021 1:53 PM EST

Here's our latest analysis and trading strategy for the shares.

Signet Jewelers May Retest the Breakout From Its Base Pattern

Bruce Kamich
Jan 15, 2021 8:09 AM EST

There is a risk of a pullback to the top of the base pattern or down to the $30 area.

Norwegian Cruise Lines Fights to Survive

Jonathan Heller
Jan 13, 2021 11:00 AM EST

The markets appear to be looking forward for the cruise industry.

Coca-Cola Could Turn Lower as the Bullish Fizz Is Escaping

Bruce Kamich
Jan 6, 2021 9:15 AM EST

Price momentum often weakens before a turn lower.

Real Money's message boards are strictly for the open exchange of investment ideas among registered users. Any discussions or subjects off that topic or that do not promote this goal will be removed at the discretion of the site's moderators. Abusive, insensitive or threatening comments will not be tolerated and will be deleted. Thank you for your cooperation. If you have questions, please contact us here.

Email

CANCEL
SUBMIT

Email sent

Thank you, your email to has been sent successfully.

DONE

Oops!

We're sorry. There was a problem trying to send your email to .
Please contact customer support to let us know.

DONE

Please Join or Log In to Email Our Authors.

Email Real Money's Wall Street Pros for further analysis and insight

Already a Subscriber? Login

Columnist Conversation

  • 11:01 AM EST JAMES "REV SHARK" DEPORRE

    This Weekend on Real Money

    I discuss price targets in my Saturday column.
  • 07:54 AM EST GARY BERMAN

    Friday Morning Fibocall for 1/22/2021

    SPX (Long-Term View) The 1/21/21 NEW high @ 3861...
  • 11:16 AM EST CHRIS VERSACE

    Worst Stocks to Buy for the Biden Presidency

    Biden's take on the minimum wage, likely moves on ...
  • See More

COLUMNIST TWEETS

  • A Twitter List by realmoney
About Privacy Terms of Use

© 1996-2021 TheStreet, Inc., 225 Liberty Street, 27th Floor, New York, NY 10281

Need Help? Contact Customer Service

Except as otherwise indicated, quotes are delayed. Quotes delayed at least 20 minutes for all exchanges. Market Data & Company fundamental data provided by FactSet. Earnings and ratings provided by Zacks. Mutual fund data provided by Valueline. ETF data provided by Lipper. Powered and implemented by FactSet Digital Solutions Group.

TheStreet Ratings updates stock ratings daily. However, if no rating change occurs, the data on this page does not update. The data does update after 90 days if no rating change occurs within that time period.

FactSet calculates the Market Cap for the basic symbol to include common shares only. Year-to-date mutual fund returns are calculated on a monthly basis by Value Line and posted mid-month.

Compare Brokers

Please Join or Log In to manage and receive alerts.

Follow Real Money's Wall Street Pros to receive real-time investing alerts

Already a Subscriber? Login