Why am I so adamant that Twitter (TWTR) is worth a fortune, certainly more than it is selling for? It's not just because billionaire and full-time great guy Mark Cuban said it's a revenue goldmine on CNBC yesterday -- which is most surely is. It's not just because Cuban said it's a bullhorn, one he has used repeatedly to get his message out -- although that's a good one.
It's also because people as varied as an FTC commissioner talking about the FTC's blocking of the Sysco (SYY)-U.S. Food or John Legere talking about T-Mobile's (TMUS) terrific quarter like to squawk some color using Twitter. And, let's face it, the real bad guys like ISIL/ISIS have taken to Twitter to announce their agenda.
Which cuts to its real worth. I know we are always willing to find out about things we don't know. That's why you used to read Time Magazine. But we also want to find out about things we are interested in, and that's what Twitter can do. We can follow everyone who is important in every area we care about and they all provide content that amuses us and keeps us coming back to the site.
I know if I were running Twitter I have a half dozen ideas about how to monetize the site, and believe me, I know how to monetize, having created thestreet.com in 1995 with ideas that at that point were, I have to admit, pretty revolutionary, and I know it can be done again.
No, I am not advertising for Twitter to contact me to get what to do. They can look around to others to do that, although I think that most efforts are pretty lame.
I am just saying that the idea of not making more money being the home of a personal news service is pretty ludicrous -- although not as ludicrous as how little Google (GOOGL) makes off Youtube.
Twitter's invaluable and fun. So's Facebook (FB), but for many different reasons. It's just that Facebook has figured out how to monetize in an actually additive way.
Twitter will, too. Or someone else will do it for them.