Consumer Non-Durables

Finding bullish and bearish reversals in the market.
The athletic footwear and apparel name continues to appear overvalued relative to expected earnings.
The magic of this portion of the consumer-products stocks seems to be gone.
The downtrend in the maker of athletic footwear and apparel seems to be dominating the price action.
These stocks have changed direction recently.
Stock has been in a sideways-to-higher trend since December.
A cover shorts signal was triggered, and an outright go long signal could follow soon.
Most people who have started in this business in the last 20 years have never seen a market like this.
There's one going on now.
The charts of Procter & Gamble remain bullish, and $110-$115 is our upside price target.

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