Consumer Cyclicals

Volume has been heavier on weeks that AWI declined. Internally the stock is on a slippery surface.
A decisive break down below $55 is likely to result in a subsequent decline to next chart support around the $40 level.
Indicators reflect a combination of positive price and money flow momentum.
After the company admitted it cheated on diesel emissions data, the stock took a hit. We would look for support to develop around 120 euro.

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Selling puts may be an attractive way to get into the stock given the implied volatility.
The stock has been in a violent downtrend, and the technicals point to more trouble ahead.
A strong consumer market points to better prospects for these clothing makers.
With no visible reversal pattern, the stock could grind lower into the $90-$75 support area before a bottom is hammered out.
The chart looks weak, with the stock breaking below its 200-day moving average with no new buyers of late.
The stock could have another leg lower to next support in the $62 area where we should find a better appetite for PZZA.

Columnist Conversations

Yum's getting ridiculous again because you have to wait for the call tomorrow and no one knows what will be sa...
My view is that the bulls have it wrong and that the preoccupation with the price momentum over the last two d...
Does the YUM miss call into question the optimism regarding the Chinese consumer?


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