There are a few reasons to take a look at the firearm sector at present.
During dangerous times, people take matters into their own hands, instead of relying on bureaucrats and statutes to defend life and property. Also, if the Fed continues printing money to paper over our struggling and deteriorating economy, civil unrest is not out of the realm of possibility for the United States.
Smith & Wesson provides products and services for safety, security, protection and sports in the United States and internationally. The company sells its products under the Smith & Wesson brand, the M&P, the Thompson/Center and the Walther brand names.
Based on its own projections, the company expects a 40% gain in revenue for fiscal 2013.
Technically, Smith & Wesson has been in a rising channel for 2012, which shows solid interest from buyers. With SWHC at the top of its channel, we can expect a pause in its upward movement here that allows new buyers to jump on board. The MACD indicator (circled) has been trending well above its horizontal zero line for all of 2012 which shows solid upside price momentum.
At VRTrader.com, we currently have a price target range of $12-15 for Smith & Wesson for our Platinum clients.
Sturm, Ruger engages in the design, manufacture, and sale of firearms in the United States. It posted a 63% rise in its EPS last quarter and analysts expect another jump of 43% this quarter. While holders of Sturm Ruger shares had to endure a rather brutal selloff during the month of May, the stock seems to be back on track, up 44.6% off of its June low. The MACD indicator (circled) is now showing signs that a strong uptrend is developing as it is moving farther into positive territory after crossing above its dashed signal line.
At VRTrader.com, we currently have a price target range of $58-63 for Sturm Ruger for our Platinum clients.
While there are some out there that are talking down the growth potential of these two stocks, we feel that personal protection is a business that has plenty of upside left.