Facebook Won't Let Up Until Snap Begs for Mercy -- and Sells

 | Jul 13, 2017 | 12:00 PM EDT
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Facebook (FB) famously made an offer to buy Snap (SNAP) for $3 billion several years ago. At the rate things are going, that may be the price at which Facebook gets the company at some point. 

Because here's the reality, gleaned from hundreds of Facebook pieces I have edited seemingly in the past month. Facebook is as hungry as ever, and that is bad news to an upstart in Snap that arguably doesn't have the internal structure (or finances) to outmaneuver. CEO Mark Zuckerberg's beast is going to pound Snap into the ground with new services and better data utilization, causing Snap to beg for mercy.

For its efforts, Facebook will earn a ton more money and probably see its stock skyrocket as a result.

"Facebook is supposed to earn about eight bucks, according to my calculations, eight bucks in 2019," Jim Cramer said during a web conference with Action Alerts PLUS members Wednesday. "So the stock is at $158 -- 20 times 2019 earnings is too cheap, so I am saying that you should own Facebook."

Advertising is projected to lead the boom, with mobile advertising in particular expected to drive profits for the company. Mobile advertising, which represented $22 million in revenue for the company last year, could more than double to $54 million in 2019, if analyst estimates are correct.

Full disclosure: I think Snapchat's filters are a waste of life.

What's Hot on TheStreet

How can we argue with this one: Shark Tank star Kevin O'Leary is more fond of Tesla's (TSLA) product than its stock.

"At some point it has to fall to gravity," he said told TheStreet's Scott Gamm in an interview. "It's been trading on a different planet for years and now it has to trade on Earth." Amen.

Relax, Apple stock bulls: For now, reports suggest a moderate delay in the Apple (AAPL) iPhone 8 ramp, rather than something more severe, points out TheStreet's Eric Jhonsa. So far, the market has shrugged off concerns on a possible delayed iPhone 8 release (as in it misses the holiday launch window). But it's worthwhile to keep something in mind: Apple shares have lagged the S&P 500 over the past month, so some doubt may be trickling into the bull camp.

Further, key Apple supplier Taiwan Semiconductor Manufacturing (TSM) just served up some uninspiring figures that suggest waning smartphone demand.

This beverage executive just went off the rails: Hat tip to TheStreet's Lindsay Rittenhouse for an insightful interview with SodaStream's (SODA) CEO Daniel Birnbaum, who pulled no punches in his views on PepsiCo (PEP) and Coca-Cola (KO) .

Said Birnbaum on why his company's stock has surged this year:

The company is addressing mega rends -- health and wellness, convenience, consumer choice and good, important values. We have the right product at the right time. Our competition is prehistoric and that might explain the success we've seen around the world, particularly in Japan, New Zealand, Canada, Germany, Norway, all over the world. This is not a local phenomenon. This is a global megatrend. We're looking to embrace a sustainable world for our children to live in.

Birnbaum didn't shut the door on making acquisitions, either.

OK, Target, we see you: It looks like shoppers are noticing more deals scattered about Target (TGT) stores.

The discount retailer, which has sought to slash prices this year to better compete with rivals Walmart (WMT) and Amazon (AMZN) , said Thursday its second-quarter results would come in above the high end of its estimates for 95 cents a share to $1.15 a share. Target credited improved traffic and sales trends through the first two months of the second quarter.

Apple and PepsiCo are holdings in Jim Cramer's Action Alerts PLUS Charitable Trust Portfolio. Want to be alerted before Cramer buys or sells AAPL and PEP? Learn more now.

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