Good Companies Are Horrible Shorts


Jim Cramer

 | Jul 03, 2014 | 6:21 AM EDT
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If you are running a hedge fund you live to find a short idea that might produce sharply worse than expected earnings. You pray that the CEO is upfront on the call and just outright says the quarter was disappointing. You want to see terrible earnings, weak sales and slipping gross margins.

In short, you wanted to be short the stock of General Mills (GIS), the cereal company, the breakfast of short-selling champions everywhere, because of its recently fessed-up to -- admittedly subpar -- quarter....647 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.

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