The Daily Dose: Profit from the World Cup


Brian Sozzi

 | Jul 02, 2014 | 10:00 AM EDT
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It seems that World Cup mania has infiltrated offices across the country. Even this psychotic worker admits to being momentarily distracted by the game yesterday, despite not liking soccer (or "futbol") a great deal. That said, the World Cup is impacting companies in surprising ways, at least initially having nothing to do with driving sales and profits. In my view, the World Cup is creating all sorts of social engagement on Twitter and Facebook regarding top brands, which may lead to a sales burst in the third quarter.

One name that falls into this category is Nike (NKE). Yesterday, I had a discussion with a Twitter executive responsible for overseeing retail. The unnamed person shared that he recently visited Nike's "command post" for the World Cup -- the central hub monitoring social activity with the brand for the world's favorite sport. The excitement in his voice regarding what he evidenced was palpable, and indeed got me excited on the bottom line potential for the company post World Cup....408 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.

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