• Premium Tools
  • Real Money
  • Real Money Pro
  • Action Alerts PLUS
  • Stocks Under $10
  • Breakout Stocks
  • Options Profits
  • Action Alerts PLUS
  • Breakout Stocks
  • Chairman's Club
  • Daily Swing Trade
  • Options Profits
  • Portfolio PLUS
  • Ratings Service
  • Real Money
  • Real Money Pro NEW!
  • Stocks Under $10
  • Top Stocks
  • TO ORDER 1-877-471-2967
  •  
  •  
  •  
  •  

Latest Commentary

  • The End of the World
  • Interpreting the Fed's Mixed QE S...
  • A Solid Short Play Amid the Fallout
  • The Day Ahead: The Fed's Mixed Me...
  • We Needed a Good Hit
Real Money: Independent market insight from a veteran team of trusted Wall Street pros.

• Up-to-the-minute reports on market activity
• Actionable trade ideas
Start For Free
Login

Latest Strategies

  • The End of the World
  • Interpreting the Fed's Mixed QE S...
  • A Solid Short Play Amid the Fallout
  • Yes, Markets Can Go Down
  • Pick Your Poison
Real Money Pro: Professional tools and specific trade ideas for active investors.

• Information-packed market flow providing trade ideas, fast
• Dynamic interface with professional-grade analytical tools
• Full, unlimited access to Real Money
Start For Free
Login

Latest Alert

A Trio of Buys
May 23, 2013 | 10:19 AM EDT
We'll add to this tech position, a big-box retailer and our newest bank holding. FULL ALERT »
Action Alerts PLUS: Jim Cramer and Stephanie Link actively manage a real money portfolio for Jim's charitable trust.

• Timely trade alerts including price targets
• Unique insight into market movements
• Guidance on how to trade right alongside Jim and Stephanie
Start For Free
Login

Latest Alert

Trimming a Pharmaceutical Position
May 22, 2013 | 10:27 AM EDT
The stock has doubled over the past three months and we don't want to be greedy with our gains. FULL ALERT »
Stocks Under $10: David Peltier manages a portfolio of affordable stocks with huge upside potential.

• Identify fast-growing small-cap stock opportunities
• Buy and sell alerts allow you to analyze overlooked opportunities quickly
• In-depth reports and research packed with proprietary analysis
Start For Free
Login

Latest Alert

Holding Off on Purchases
May 23, 2013 | 08:31 AM EDT
In periods of market panic, we believe it's prudent to see how the action plays out before adding to our positions. FULL ALERT »
Breakout Stocks: Bryan Ashenberg, CFA, manages a portfolio of small and mid-cap stocks with high growth potential.

• Identify industry-changing macrotrends in their infancy
• Timely trade alerts loaded with detailed research
• Frequent communication about all Bryan's portfolio holdings
Start For Free
Login

Latest Commentary

  • Henry Schwartz Analysis: Who�
 

RealMoney

RealMoney
  • Home
  • Asset Class
    • US Equity
    • Global Equity & Income
    • Fixed Income
    • Commodities
    • Currencies
    • Specialty
  • Sector
    • Basic Materials
    • Consumer Cyclicals
    • Consumer Staples
    • Energy
    • Financial Services
    • Healthcare
    • Industrials
    • Real Estate
    • Technology
    • Telecom Services
    • Transportation
    • Utilities
  • Latest
    • Articles
    • Videos
    • Columnist Conversations
  • Author
    • Jim Cramer
    • Roger Arnold
    • Daniel Dicker
    • Jonathan Heller
    • Eric Jackson
    • Chris Laudani
    • Helene Meisler
    • Tim Melvin
    • Jim "Rev Shark" DePorre
    • Harry Schiller
    • Ken Shreve
    • Brian Sozzi
    • Kate Stalter
    • Glenn Williams
    • Jim Wyckoff
    • - See All -
  • Street Notes
  • TheStreet
  • Switch to
    • TheStreet
    • Stockpickr
    • Action Alerts PLUS
    • Breakout Stocks
    • Options Profits
    • Stocks Under $10
    • Dividend Stock Advisor
    • Real Money Pro

US Equity | Consumer Cyclicals

Can Callaway Finally Follow Through?

By

Jonathan Heller

 | Jan 20, 2012 | 10:00 AM EST  | Comments
Print Email
  • Tweet
Stock quotes in this article:

ely

Hope springs eternal when we start to see the broader markets heading higher. This often helps propel the smaller, more-challenged names as well.

It's the rising tide lifts all boats effect, no matter how ugly and how damaged some of these boats appear to be. 

It does not get much uglier than Callaway Golf (ELY), at least in terms of a painfully slow recovery. The premium golf club maker has transformed itself, not by choice, from a pioneer growth darling in the 1990s to a value play the past few years. "Value trap" might be the preferred description of some investors, as the company's efforts to right the ship and regain some momentum have been very slow and very frustrating. A difficult economy has not helped matters as consumers have shunned bigger-ticket discretionary purchases, but the company has not executed very well either.

Revenue, which topped out at a little more than $1.12 billion in 2007, was $968 million last year and the company lost $29.3 million, or $0.46 per share.  It was a disappointing year and fiscal 2011 has not been any better. Last quarter, revenue fell 1.4% to $173 million and Callaway lost $65.2 million, or $1.01 per share. Based on year-to-date revenue of $733 million, and fourth quarter consensus estimates of $153.5 million, total revenue for 2011 will not even break $900 million. The analyst community is expecting a rebound in 2012, with consensus estimates of $954 million in revenue and earnings per share of $0.19. Callaway has not had a profitable year since 2008 and the company's recovery has been continually pushed farther into the future, so I'll believe it when I see it.

That said, the stock is telling us a slightly different story, one of hope as shares are up more than 20% since late November, and 10% year to date.  It's no doubt mainly due to the rising tide of the markets.  But I wonder whether the company is actually also getting its act together through management changes, more cost cutting measures and new product introductions, bolstered by the early promise of an improving economy? Perhaps it's still too early to tell.  We may know more next Wednesday when the company announces fourth-quarter results.

If nothing else, the balance sheet remains fairly clean. Callaway ended the third quarter with $64.3 million, or $1 per share in cash and no debt. The company is currently trading at just 1.5x net current asset value and 0.94x tangible book value. That is compelling to me as a value investor, but without a recovery in revenue and bottom line it is not as meaningful, unless of course someone finally acquires the company based in part on the valuation.

It will also be important for the company's 2012 product line to be well received.  Callaway received accolades in Golf Digest's 2012 Hot List, including editor's choice for its new RAZR Fit Driver. In fact, Callaway products earned more gold and silver medals than any other manufacturer.  We'll see if these products resonate with golfers.

More From Jonathan Heller
  • Buying Ugly-Radio Shack
  • Paying The Piper: 9 for 2012 First-Half Review
  • Sonic Has Some Catching Up to Do

At the time of publication, the authro was long ELY.

Tags:

consumer cyclicals

|

earnings

Columnist Conversation / Market Updates

Semi Support
By Gary Morrow
| May 23, 2013
| 10:36 AM EDT
The SMH hit key near term support in the early going. The dip down to $37.45 filled the powerful May 3rd breakaway...
Large Cap Tech is holding up well
By Bret Jensen
| May 23, 2013
| 10:33 AM EDT
Sell-off seems to be bypassing large cap tech stocks with solid dividend yields today. Cisco Systems (CSCO), Intel (INT...
See all »

Real Money Quick Links

Our Tweets

BROKERAGE PARTNERS

  • Real Money Archive

Account Information

  • Help

Premium Services

  • Action Alerts PLUS
  • Breakout Stocks
  • Chairman's Club
  • Daily Swing Trade
  • Real Money
  • Real Money Pro
  • Options Profits
  • Portfolio PLUS
  • Stocks Under $10
  • Top Stocks
  • Compare All »

More from TheStreet

  • TheStreet
  • TheStreet Mobile
  • MainStreet
  • StockPickr
  • Banking My Way
  • RateWatch
Except as otherwise indicated, quotes are delayed. Quotes delayed at least 20 minutes for all exchanges. Market Data provided by Interactive Data. Company fundamental data provided by Morningstar. Earnings and ratings provided by Zacks. Mutual fund data provided by Valueline. ETF data provided by Lipper. Powered and implemented by Interactive Data Managed Solutions.


TheStreet Ratings updates stock ratings daily. However, if no rating change occurs, the data on this page does not update. The data does update after 90 days if no rating change occurs within that time period.

IDC calculates the Market Cap for the basic symbol to include common shares only. Year-to-date mutual fund returns are calculated on a monthly basis by Value Line and posted mid-month.
TheStreet
  • About
  • Privacy Policy
  • Terms of Use
  • Careers
  • Customer Service
  • Advertise With Us
© 2013 TheStreet, Inc. All rights reserved.

SPONSORED LINKS

SPONSORED LINKS